1. Introduction
We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA) and other relevant privacy regulations.
2. Information We Collect
2.1 Personal Information You Provide:
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Contact Information: Name, email address, telephone number, company name, and job title when you submit product inquiries or contact us
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Inquiry Details: Product specifications, quantity requirements, project details, and other information related to your inquiry
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Communication Data: Messages exchanged through our online chat system, email correspondence, and call records
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Technical Information: IP address, browser type, operating system, device information, and cookies (as described in our Cookie Policy)
2.2 Information Collected Automatically:
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Usage data (pages visited, time spent, navigation patterns)
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Location data (country/region level, not precise location)
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Cookie and similar technology data
3. How We Use Your Information
We use your personal information for the following legitimate business purposes:
| Purpose | Legal Basis |
|---|---|
| Process product inquiries and quotations | Contractual necessity |
| Provide customer support and technical assistance | Legitimate interest |
| Communicate about orders, shipments, and services | Contractual necessity |
| Respond to customer service requests | Legitimate interest |
| Improve our website and services | Legitimate interest |
| Comply with legal obligations | Legal obligation |
| Protect against fraudulent or unauthorized activity | Legitimate interest |
| Send marketing communications (with consent) | Consent |
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:
4.1 Service Providers:
We engage trusted third-party service providers who assist us in operating our website and conducting our business, including:
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Website hosting and maintenance providers
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Customer relationship management (CRM) systems
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Email service providers
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Online chat service providers
All service providers are bound by contractual obligations to maintain confidentiality and security of your information.
4.2 Legal Requirements:
We may disclose your information if required by law, court order, or governmental authority, or when we believe disclosure is necessary to:
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Comply with legal obligations
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Protect our rights, property, or safety
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Prevent fraud or security issues
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Respond to a government request
4.3 Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your information.
5. International Data Transfers
Your information may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that differ from your country. When we transfer personal data internationally, we implement appropriate safeguards, including:
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Standard Contractual Clauses approved by the European Commission
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Adequacy decisions for countries with equivalent data protection standards
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Other legally recognized transfer mechanisms
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
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Encryption of sensitive data in transit and at rest
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Regular security assessments and vulnerability testing
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Access controls and authentication mechanisms
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Employee training on data protection
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Secure data backup and recovery procedures
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:
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Active inquiries and communications: 3 years from last contact
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Completed transactions: 7 years for accounting and tax purposes
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Marketing communications: Until consent is withdrawn
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Legal obligations: As required by applicable laws
After retention periods expire, we securely delete or anonymize your information.
8. Your Rights and Choices
Depending on your location, you may have the following rights:
8.1 European Economic Area (EEA) Residents:
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Right to Access: Request a copy of your personal information
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Right to Rectification: Correct inaccurate or incomplete information
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Right to Erasure: Request deletion of your information (“right to be forgotten”)
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Right to Restriction: Limit how we use your information
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Right to Data Portability: Receive your information in a structured, machine-readable format
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Right to Object: Object to processing based on legitimate interests
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Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
8.2 All Users:
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Marketing Opt-Out: Unsubscribe from marketing communications using the link in emails or contacting us
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Cookie Preferences: Manage cookie settings through your browser or our cookie consent tool
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Do Not Track: Our website does not currently respond to Do Not Track signals
To exercise your rights, please contact us using the information in Section 12. We will respond within 30 days and may request verification of your identity.
9. Third-Party Links and Services
Our website may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing any information.
10. Children’s Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:
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Posting the updated policy on our website with a new “Last Updated” date
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Sending an email notification (where appropriate)
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Displaying a prominent notice on our website
We encourage you to review this Privacy Policy regularly.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.
Detailed contact information can be accessed by clicking this link: https://www.sikes-elec.com/category/contact/address/
For users in the European Economic Area, you have the right to lodge a complaint with your local data protection authority.
13. Additional Provisions
13.1 Automated Decision-Making:
We do not use automated decision-making or profiling that produces legal effects concerning you.
13.2 Sensitive Information:
We do not collect sensitive personal information (e.g., racial or ethnic origin, political opinions, religious beliefs, health data).
13.3 Verification Process:
For security purposes, we may request additional information to verify your identity when you exercise your rights.

